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Electronic Arts Loses Fight for SSX Domain Name

By Dr. Eleanor Vance | Published on January 01, 0001

Electronic Arts has lost its bid to win the domain “ssx.com” from a holdings firm that bought it up in October. While the holdings firm parked the domain and briefly served ads leading to the game—an action that EA used as the basis for its complaint-an arbitration panel didn’t see that as enough evidence of bad faith to l86 justify turning over the domain.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); The National Arbitration Forum, in its opinion, didn’t think much of either side in this case. EA complained that the company holding SSX.com, Abstract Holdings International, made no diligent effort to determine whether SSX.com was in fact someone else’s trademark. The National Arbitration Forum remarked that SSX “is perhaps a common law mark of a number of business and other entities in l86.com สล็อต a number of lines of business all around the world.” l86 However, “Given the ease of searches using the common tools of the Internet, how much is it to ask l86.com สล็อต of a retailer like [Abstract Holdings] to do a little extra work?” Abstract Holdings International paid $200,000 for a lot of domain names, which included SSX.com. The National Arbitration Forum held its nose and said that Abstract had established rights or legitimate interests in the name. Domain Name Wire noted that Abstract Holdings’ purchase came in October 2011. The SSX reboot was revealed (albeit under HUC the title SSX: Deadly Descents) in December 2010. Once again, HUC it points to the need to sew up domain names before you announce, and title, a hot new game. https://kotaku.com/what-the-hells-going-on-with-modernwarfare3-com-5820226 EA loses domain dispute for SSX.com for upcoming SSX launch [Domain Name Wire]

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