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TAT boost Thai tourism profile in Central and Eastern European countries

Jan 18, 2020

The Tourism Authority of Thailand (TAT) has stepped up its marketing in the Central and Eastern European countries with a Partner-Country sponsorship presence at the GO and Regiontour 2020: featuring the 5 Continents Festival in Brno city, the Czech Republic.

Held between 16-19 January, 2020, at the Brno Exhibition Centre, the combined show is the largest travel and tourism event with emphasis on regionsin Central and Eastern Europe. The Regiontour is a key project to support domestic and incoming tourism in the Czech Republic. Its participants include crucial entities and decision-makers in tourism of the Czech Republic and its regions. The GO Fairfocuses on outbound tourism. In addition to domestic travel agencies, providers of tourism services in popular foreign destinations and foreign tourist centres take part. This event attracting more than 30,000 visitors is organised by BVV Trade Fairs Brno. 

The Thai pavilion is featuring demonstrations of Thai umbrella painting, Thai spa and massage, Thai cooking class, Thai boxing and Thai folk dance. The exhibitor line-up includes Thai Airways International, Globair, YachtNet, Yaro Golf, Eso Travel, Siam travel, Time Travel and Marco Polo.

Mr. Tanes Petsuwan, Deputy Governor for Marketing and Communications, TAT said,   The Thailand pavilion will showcase to our visitors the differences and varieties of “Amazing Thailand” that can be found everywhere in the Kingdom. We hope that visitors to our pavilion and their friends will be encouraged to visit Thailand and enjoy our Kingdom as an ideal location not just for sightseeing and leisure, but also as a true holiday destination.”

Since TAT selected Prague as the site of first TAT office to cover the Central and Eastern Europe market in 2016, visitors from this region have grown from over 379,000 to more than 487,000 at an annual average growth rate of 8 percent. Visitors from the Czech Republic alone grew from about 43,000 in 2016 to more than 55,000 in 2018.

The growing sophistication of the Central and Eastern European traveller has given great opportunity to promote Thailand’s diverse range of tourism products to first-time visitors, honeymooners, golfers, yachting holidaymakers, as well as leisure and beach lovers.

On 14 January in Prague, TAT also set up a networking function to update the Thai tourism products and situation to the local media and travel agents. As part of the policy to promote emerging destinations, TAT has also introduced Satun, Trang and Trat to this market as well as the well-known Michelin Guides to highly-rated restaurants and street-food vendors in Bangkok, Chiang Mai, Phuket and Phang Nga.

 

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By: MC Media Group International Global Office Berlin | Editor-in-Chief Werner Kreis

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