MICE-Contact News Archive

SITE Nite Europe - a Cause for Celebration

Mar 11, 2018

Laurel & Hardy? Spaghetti & Meatballs? IMEX & SITE Nite? IMEX Frankfurt and SITE Nite Europe are now firm fixtures in that notorious constellation of dynamic duos, terrible twins and gruesome twosomes. You simply can’t have one without the other! Whether it’s Las Vegas, Nevada or Frankfurt, Germany, when IMEX is happening then SITE NITE is happening, too.

On Monday 14 May, SITE Nite Europe will take place at the familiar InterContinental Frankfurt - a sort of homecoming for the event as this is where it all started over 10 years ago. As always the crème de la crème of the global incentive industry will be in attendance and the din of excited conversations will lift the roof off the venue.

When people come together, magic happens and when those people are incentive travel professionals, it’s a very special kind of magic! But did you know that the primary purpose of SITE Nite Europe – and SITE Nite North America – is to raise funds to support the work of the SITE Foundation?

When you take a company sponsorship at SITE Nite, or simply purchase an individual ticket, you’re making a crucial contribution to the education and research the SITE Foundation undertakes in support of SITE’s mission.

In 2017, the SITE Foundation spent nearly $400,000 on a wide spectrum of education and research projects, all directly or indirectly focused on advancing the business case for incentive travel. In addition to the annual SITE Index, these projects included launch of the SITE Knowledge Centre, an online learning portal; development of a new certificate program for mid-level professionals; and the unveiling of Motivate - an online intelligence hub that serves as a repository of valuable content for the incentive travel industry.

Without the proceeds from SITE Nite and other SITE Foundation fundraising initiatives like SITE Classic, these projects would not receive the much needed funding to make them valuable. Your contributions make a massive difference. So whether you’re a budget owner at a large corporation, or an individual attendee at IMEX please join us at SITE Nite. It’s a cause for celebration!

JIannini web size.jpgSITE Nite Europe is really a cause for celebration of excellence in our industry. I’ve yet to find a better setting for networking with premier buyers and suppliers from all across the globe, and I always find new business opportunities.”

– John Iannini, CIS, CTC
President, SITE Foundation
President & Vice President  | Business Travel / Meetings & Events America 



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By: MC Media Group International Global Office Berlin | Editor-in-Chief Werner Kreis

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