MICE-Contact News Archive

ITB China plans two 2021 events

Dec 20, 2020

The ITB China organisers will launch an ITB China Special Edition in 2021, a two-day business event which will make its debut in Beijing from May 7-8, delivering an innovative showcase for business exchanges while providing a stage for sharing industry insights for the travel industry.

The newly designed and hybrid event, which is expected to attract 1,500 participants, will feature pre-scheduled meetings with Chinese buyers, networking events as well as a series of content sessions by industry experts, focusing on new traveller demands and travel trends.

Additionally, the ITB China Special Edition will offer suppliers a solution for remote participation with an easy-to-exhibit package. Keynote speeches and panel discussions during the conferences will be accessible to a global audience online through instant live-streaming, with simultaneous AI-based translation in different languages offered for all content sessions.

The announcement of a special edition of the annual trade show follows the premiere of the ITB China Industry Meetup event series in six major cities across China from September to November 2020. It also comes on the back of traveller confidence recovering swiftly in China, with ITB China’s general manager David Axiotis saying that the organisation expects “a promising outlook on cross-border travel and emerging business opportunities” at the time of the event.

Meanwhile, the regular edition of ITB China 2021, alongside its accompanying ITB China Conference, which was originally scheduled for May 13-15, has been postponed to November 24-26.

Set to be held at the Shanghai World Expo Exhibition and Convention Centre, ITB China will keep revitalising business relations between the Chinese and global travel industry, and help global suppliers and Chinese agencies to chart the newly developed travel business landscape in China.


About MICE-Contact:

MICE-Contact is one of the most popular international leading Media and PR Magazine dedicated to the global meeting industry. The weekly "MICE-Business Travel News" is subscribed by more than 96,300 MICE executives, key buyers and journalists around the globe.

MICE-Contact cooperates closely with a number of organisations and we are represented at all major trade fairs around the globe and exclusively cover the newest trend and events. Our readership works and represents the business travel industry and appreciates our first-hand reporting which is editing by professional journalists.
Our press distribution reaches thousands of travel professionals and hundreds of journalists from all over the world.

Submit your press release here

All marketing and PR solutions at a glance

Calendar of Events 2020/21





By: MC Media Group International Global Office Berlin | Editor-in-Chief Werner Kreis

Contact email: