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Strategic tourism policy responses in Asia Pacific can lay the foundation for healthier, more sustainable post-pandemic growth

Dec 20, 2020

Orderly and strategic tourism policy responses can mitigate the worst negative impacts of COVID-19 and, in some cases, lay a foundation for healthier, more sustainable post-pandemic growth, according to a report by the Pacific Asia Travel Association (PATA), conducted by Clickable Impact Consulting Group and supported by the Global Initiative on Disaster Risk Management (GIDRM), a project implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and commissioned by the German Federal Ministry for Economic Cooperation and Development (BMZ).

The COVID-19 pandemic represents an unprecedented crisis for the tourism industry and the millions of people across the Asia Pacific whose livelihoods depend on it. The magnitude of the impact is immense in terms of the potential shrinkage of revenues, GDP and jobs. The report, titled “COVID-19 and the Tourism Sector: A Comparison of Policy Responses in Asia Pacific”, aims to aid tourism recovery by providing policymakers and donors innovative and best practice examples of policy response. The report presents policy responses in five developing destinations spread across South and Southeast Asia: 

  • Cambodia

  • Nepal

  • Sri Lanka

  • Thailand

  • Vietnam

The report provides a practical policy review of the destinations’ responses, focusing on five dimensions:

  • Early response and public health management

  • Support for economic resilience and small and medium enterprises (SMEs)

  • Enhanced support to the tourism sector

  • Tourism sector revitalisation policies and plans

  • Green growth and sustainability measures

To do so the report relied primarily on desk research as the countries’ policy responses have been well-documented in media reports and other public sources. To validate and enrich findings, interviews were also conducted with key industry leaders or policymakers from national tourism organisations or other well-placed stakeholders. In consultation with interviewees, the report further identifies gaps in the destinations’ policy responses and opportunities for donor support and assistance.

“The revitalization of the travel and tourism sector is a priority for all destinations around the world and many have already introduced fiscal and monetary measures for sector revitalization including tax incentives and subsidies. However, more needs to be done to ensure that the sector not only recovers but does so in a more resilient, responsible and sustainable manner. Therefore, we look forward to working in partnership with our members and industry colleagues around the region to ensure the better and brighter future of travel,” said PATA CEO Dr. Mario Hardy.

The complimentary report is now available on the PATA website at


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By: MC Media Group International Global Office Berlin | Editor-in-Chief Werner Kreis

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