ITB China plans two 2021 events
Dec 20, 2020
The ITB China organisers will launch an ITB China Special Edition in 2021, a two-day business event which will make its debut in Beijing from May 7-8, delivering an innovative showcase for business exchanges while providing a stage for sharing industry insights for the travel industry.
The newly designed and hybrid event, which is expected to attract 1,500 participants, will feature pre-scheduled meetings with Chinese buyers, networking events as well as a series of content sessions by industry experts, focusing on new traveller demands and travel trends.
Additionally, the ITB China Special Edition will offer suppliers a solution for remote participation with an easy-to-exhibit package. Keynote speeches and panel discussions during the conferences will be accessible to a global audience online through instant live-streaming, with simultaneous AI-based translation in different languages offered for all content sessions.
The announcement of a special edition of the annual trade show follows the premiere of the ITB China Industry Meetup event series in six major cities across China from September to November 2020. It also comes on the back of traveller confidence recovering swiftly in China, with ITB China’s general manager David Axiotis saying that the organisation expects “a promising outlook on cross-border travel and emerging business opportunities” at the time of the event.
Meanwhile, the regular edition of ITB China 2021, alongside its accompanying ITB China Conference, which was originally scheduled for May 13-15, has been postponed to November 24-26.
Set to be held at the Shanghai World Expo Exhibition and Convention Centre, ITB China will keep revitalising business relations between the Chinese and global travel industry, and help global suppliers and Chinese agencies to chart the newly developed travel business landscape in China.
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By: MC Media Group International Global Office Berlin | Editor-in-Chief Werner Kreis
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