Signs of recovery at TCEB’s ‘Thailand MICE United’ event as Government vows high level support for domestic MICE
Sep 23, 2020
In a show of the industry’s readiness for domestic MICE post-COVID-19, some 6,000 suppliers, entrepreneurs and prospective clients attended the full-day hybrid event “Thailand MICE United” comprising a trade mart, a technology showcase, dialogue sessions, and the launch of two new MICE cities.
The Thai government is well aware of the power of MICE
(meetings, incentives, conventions and exhibitions) as an
engine for economic recovery and income generation, and is
extending high level of policy support to secure the wellbeing
and resilience of Thailand’s domestic MICE industry. Thailand’s
Deputy Prime Minister, Mr Anutin Charnvirakul, gave this
reassurance during his keynote address at ‘Thailand MICE
United’, a MICE industry event held in Bangkok on September
The full-day event saw a turnout of 1,240 delegates at Royal
Paragon Hall and another 4,778 via Facebook live. The
response reflected the keen desire of Thailand’s diverse MICE
stakeholders to stand together to move the industry beyond
COVID-19. Domestic MICE took centre stage.
Mr Anutin said: “We encourage every sector of our economy to
hold its domestic meetings and trade shows in Thailand. This
will help distribute income regionally and accelerate economic
recovery. Now is the time for our public and private sectors to
join forces and elevate MICE to become an even greater
economic contributor to Thailand.”
A key component of ‘Thailand MICE United’ was the MICE
Mart, which served a total of 360 pre-schedule appointments
between 132 MICE suppliers from across the country and 305
buyers under enhanced health and safety measures.
Other than the MICE Mart and Mr Anutin’s address, the event
also featured a seminar on how COVID-19 has reshaped client
demand, a showcase of new technologies, and a dialogue on
new meeting standards in the face of COVID-19.
A highlight was the launch of two new MICE cities – Songkhla
in the south and Nakhon Ratchasima in the northeast. Having
met the criteria for infrastructure, accessibility, range of
delegate activities, and image, these two cities now join
Bangkok, Chiang Mai, Pattaya, Phuket and Khon Kaen as top-
tier destinations to receive enhanced marketing and support.
TCEB’s support for domestic MICE is headlined by a subsidy of
up to 30,000 Baht per event. For international MICE, there are
four targetted campaigns: ‘Ease Up’ for meetings and
incentives; ‘Convene Plus’ for conventions; ‘Re-Energize
Exhibition’ for trade shows; and ‘Thailand Power-Up’ for mega
events and festivals.
TCEB President Mr Chiruit Isarangkun Na Ayuthaya said: “The
groundwork we have laid will position Thailand for a robust
recovery in domestic MICE. TCEB’s incentive schemes,
together with the government’s strong policy support, our
resourceful and dedicated MICE entrepreneurs, and the debut
of Songkhla and Nakhon Ratchasima as our newest MICE
cities will recast Thailand as a high-value, high-trust destination
with richly-differentiated products. TCEB is committed to
creating a favourable environment for our MICE entrepreneurs
to excel, and help them deliver outstanding experiences for
The strong turnout at ‘Thailand MICE United’ was the clearest
signal yet of the readiness of Thailand’s MICE industry to
bounce back from the challenges wrought by COVID-19. The
event was also a reaffirmation of TCEB’s close partnership with
the government in ensuring steady, holistic support for the
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