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PATA Gold Award winners to be announced live during Virtual PTM 2020

Sep 05, 2020

Supported and sponsored since 1995 by the Macao Government Tourism Office (MGTO), this year’s awards will recognise the achievements of 21 Gold Awards and three Grand Title Winners during the Online PATA Gold Awards Presentation on Thursday, September 24.

The PATA Gold Awards 2020 attracted 121 entries from 62 organisations and individuals worldwide. The winners will be selected by an independent judging committee of 16 personalities from various destinations.

Ms Maria Helena de Senna Fernandes, Director of MGTO, said, “I am looking forward to present live the awards to the winners of this year’s edition. The spirit of innovation acknowledged by the PATA Gold Awards is more than ever in high demand, as we are called to unite and revive the industry, amid the unprecedented global disruption brought by the COVID-19 pandemic. As a tourism city, Macao is proud to continue its long-standing support to PATA, helping to bring to the limelight some of the very best practices in our industry.”

“The winners of the PATA Gold Awards set industry standards for excellence and innovation, and provides the Association with the perfect opportunity to recognise and reward the very best the Asia Pacific travel industry has to offer. I encourage all industry stakeholders to join us in celebrating the achievements of all the winners. I am truly excited to see who will be this year’s winners and wish all submissions the best of luck,” said PATA CEO Dr. Mario Hardy. “Furthermore, we are sincerely grateful to MGTO for once again sponsoring the PATA Gold Awards and for their continued commitment to a responsible and sustainable tourism industry.”

PATA will present 21 Gold Awards and three Grand Title Winners for best of show entries in the following broad categories: Marketing, Sustainability and Human Capital Development. This year, PATA has enhanced the PATA Gold Awards by introducing several new categories in order to reinforce its position as an innovative and prestigious award for the Asia Pacific travel and tourism industry. New categories include Climate Change Initiative, Tourism for All, and Youth Empowerment Initiative.


Virtual PTM is a business-to-business travel contracting and virtual networking event that both mirrors and enhances the features of the long-standing PTM, which boasts over four decades of experience in connecting qualified international buyers and sellers from all of Asia and the Pacific region though pre-matched business appointments.

Virtual PTM is being organised in conjunction with the Sichuan International Travel Expo with the support of the Leshan Culture, Radio, Television and Tourism Bureau and is powered by official virtual partner Dragon Trail Interactive.

For more information or to register for the Online PATA Gold Awards Presentation, visit www.PATA.org/ptm or email ptm@PATA.org

 

This week the United Nations Secretary-General launched the Policy Brief “COVID-19 and Transforming Tourism”, which UNWTO assumed the lead role in producing.

This landmark report makes clear what is at stake – the threat of losing tens of millions of direct tourism jobs, the loss of opportunities for those vulnerable populations and communities who stand to benefit most from tourism, and the real risk of losing vital resources for safeguarding natural and cultural heritage across the world.

Tourism needs to thrive, and this means that travel restrictions must be eased or lifted in a timely and responsible manner. It also means that policy decisions need to be coordinated across borders to face up to a challenge which does not care about borders! “COVID-19 and Transforming Tourism” is a further element in the roadmap for the sector to regain its unique status as a source of hope and opportunity for all.

This is true for both developing and developed nations, and all governments and international organizations have a stake in supporting tourism.

But we can only call on governments to back up strong words with equally strong actions if we move first and take the lead. As destinations open up again, we are resuming in-person visits, to show support, to learn, and to build confidence in international travel.

On the back of our successful visits to destinations in Europe, UNWTO delegations are now seeing first-hand how the Middle East is ready to restart tourism safely and responsibly. In Egypt President Abdel Fattah el-Sisi and his government made clear how strong, targeted support, has saved jobs and allowed tourism to weather this unprecedented storm. Now iconic sites such as the Pyramids are ready to welcome back tourists, with the safety of both tourism workers and tourists themselves a priority. Similarly, the government of Saudi Arabia has warmly welcomed UNWTO and expressed a firm commitment to continue building the Kingdom’s tourism sector, first for domestic visitors and then international visitors.

The pandemic is far from over. As cases across the world make clear, we must be ready to act fast to save lives. But it also now also clear that we can also take decisive action to protect jobs and safeguard the many benefits tourism delivers, both for people and planet.

 

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By: MC Media Group International Global Office Berlin | Editor-in-Chief Werner Kreis

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