MICE-Contact News Archive

Dubai signs snapchat deal as tourism prepares for return

Jun 28, 2020

The Dubai Corporation for Tourism & Commerce Marketing has teamed up with the popular multimedia messaging application Snapchat. The duo aims to remind travellers of the fantastic weather in the Middle East. Currently Dubai are preparing to welcome back tourists from July 7th, as travel restrictions are gradually eased.

Snapchat users will be able to select from four different augmented reality (AR) Snapchat Lenses, which have been developed with the intention of transporting users to Dubai (virtually) to experience the famous attractions that Dubai has to offer, including the Burj Khalifa, Dubai Frame, Al Seef and Madinat Jumeirah.

This initiative was launched to spread positivity and bring a ray of sunshine, albeit through a screen, to those staying home amid Covid-19. “Dubai Tourism is delighted with the success of this creative partnership with Snapchat, which has helped sustain global interest and consideration for Dubai by reinforcing its position as a safe must-visit destination.

“Not only has this campaign spread positivity and happiness among travellers, but it has given them real motivation to plan for their next holiday to Dubai once the Covid-19 travel restrictions are eventually lifted,” said Issam Kazim, chief executive, Dubai Tourism.


About MICE-Contact:

MICE-Contact is one of the most popular international leading Media and PR Magazine dedicated to the global meeting industry. The weekly "MICE-Business Travel News" is subscribed by more than 96,300 MICE executives, key buyers and journalists around the globe.

MICE-Contact cooperates closely with a number of organisations and we are represented at all major trade fairs around the globe and exclusively cover the newest trend and events. Our readership works and represents the business travel industry and appreciates our first-hand reporting which is editing by professional journalists.
Our press distribution reaches thousands of travel professionals and hundreds of journalists from all over the world.

Submit your press release here

All marketing and PR solutions at a glance

Calendar of Events 2020/21



By: MC Media Group International Global Office Berlin | Editor-in-Chief Werner Kreis

Contact email: