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Tourism’s Role in Rural Development Across Africa Highlighted at UNWTO Forum Event at FITUR 2020

Jan 30, 2020

The role of tourism and investment in African development took centre stage at the FITUR trade fair in Madrid this week as sector leaders joined the World Tourism Organization (UNWTO) for the 11th edition of INVESTOUR (Tourism Investment and Business Forum for Africa) which saw the participation of over 20 African Ministers and Heads of delegations.

Supported by Casa Africa (Representing the Spanish Government), the International Tourism Fair of Madrid (FITUR) as UNWTO’s official partners and in collaboration with Côte D’Ivoire, this latest meeting of Investour focused on the continent’s potential on creative industries as well as on the potential benefits of diversifying the tourism sector, in particular as a means of driving rural development. Against the backdrop of FITUR, the round table discussion explored the untapped potential of gastronomy tourism and the growing African fashion industry, particularly with regards to attracting international tourists. In addition, a session was also dedicated to the presentation of 10 projects aiming at the development of tourism in various countries in Africa, such as South Africa, Zambia, Comoros, the Democratic Republic of Congo and Côte d’Ivoire.

The forum came on the back of the UNWTO General Assembly unanimously approving its Agenda for Africa 2030, a roadmap and strategic framework for tourism for sustainable development and inclusive growth. At the same time, the 11th edition of INVESTOUR was held during UNWTO’s Year of Tourism and Rural Development, with this theme the main focus of discussions between tourism leaders from both the public and private sectors.

 

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By: MC Media Group International Global Office Berlin | Editor-in-Chief Werner Kreis

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