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New 2019 Highlights With All-Time High Engagement Events Revitalised For All Delegates

Jul 26, 2019

Re-designed 2019 programme features new engagement sessions: Say Hi To Everyone, Brand Showcase Presentations, Exhibition Walkaboutand Meet-The-CorporatesTake-up of new activities byclose to20brands: Dubai Business Events, India Tourism,Japan National Tourism Organisation,Japan by JTB, Macao Trade and Investment Promotion Institute, MICE Excellence Center, Royal Orchid Holidays, Taiwan, Thailand Convention & Exhibition Bureau and moreBranded and sponsored targeted functions remain popular, with moreinvited exhibitors this yearMultiple space expansionsat largest Asia-Pacific MICE showcaseSingapore, 26 July2019–IT&CM Asia and CTW Asia-Pacific 2019 will feature a re-designed programme withproven engagement activities aimed at fostering new avenues of lead generationbetween suppliers and buyersbeyond one-on-one business appointments.

Following  a  successful  roll-out during  the  China  event  earlier this  March,new  initiatives  such  as Brand Showcase Presentations, Exhibition Walkaboutsand Meet-The-Corporates have seen adoption by close  to  20brands thathave  chosen  these  activities to  supplement  their  business  appointments andenhance their outreach to niche buyer segmentsduring theupcomingshow.Brand  Showcase  Presentations: For  the  first  time,  10  brands includingDubai  Business  Events, Japan  byJTB, Macao  Trade  and  Investment  Promotion  Institute, Royal  Orchid  Holidays,Taiwan, Thailand Convention & Exhibition Bureau (TCEB),Thai MICE Cities, will be sharing their latest highlights  and  developmentsfirst-hand  at these  20-minute  sessions  open  to  MICE, Association and Corporate buyers and media. Exhibition  Walkabouts:Targeting  association  buyers  and  media,  featured  destinations  such  as India  Tourism, JNTOand TCEBwill  get  to  make  quick  introductions and  exchanges  with  these sought-after  delegatesat  theirownpavilions  /  boothsduring  these  4  x 1-hour guided  sessions over 2 days.Meet-The-Corporates:Conducted  in  a  speed-dating  format,IT&CM  Asia  exhibitors like Dubai Business    Eventshave    opted    to meet    and    connect    with attending    CTW corporate travel/procurement professionals over 2 x 1 hour sessions over 2 days.

“IT&CM Asia continues to be an important event on our annual calendar of activities in key markets, and we are excited about returning as an exhibitor at this year’s edition. In addition to our one-on-one  meetings,  we  have  chosen  to  take  advantage  of  the  Brand  Showcase  Presentation  and  Meet-The-Corporates platforms to further highlight our city’s appeal, explainthe  support  Dubai  Business Events  can  offer,  and  build  new  connections  with  the  wider  business  events  community,  and especially corporate buyers.” said Steen Jakobsen, Assistant Vice President of Dubai Business Events.Anothernewly  addedsegmentto  the  show  this  year  is Say  Hi  to  Everyone. Formatted  as  an interactive ice-breakerand helmed by MICE  Strategist  and Hospitality ConsultantMr  David Barrett, this  session  allowsall delegates to get a sense of who’s who at this year’s show and to  identify profiles  they  would  like  to  meet  across  both  events, kick-starting  connections  before  business  days begin.More Brands Engaging Target Segments Beyond One-On-One Appointments In  line  with  the  strong  take-up  of  new  initiatives,  more  brands  have  also opted  for captive engagement sessions this year with an extensive line-up of sponsored events to date.

TCEBwill be presenting a “Corporate Exchange, Exclusively Thailand” networking mirroring the new “Meet-The-Corporates” format, featuring up to 48 Thaisuppliers,  and  attended solely  by  corporate buyers over 2 days. “Our new branding Thailand Redefine Your Business Events inspires us to find every window of opportunity  to  create  value  and  enhance  return  on  investment  and  return  on  time  for  MICE stakeholders.  Our  partnership  with  IT&CMA  in  launching  Corporate  Exchange,  Exclusively  Thailand initiative  is  a  perfect  match  with  our  new  branding.  We  are  excited  to  see  the  Thai  suppliers  and Corporate  Travel  Managers  leverage  on  this  new  initiative  and  deepen their  interaction  in  an exclusive setting” said Mrs. Nichapa Yoswee, Senior Vice President –Business of Thailand Convention & Exhibition Bureau.Meanwhile on the CTW Asia-Pacific front, sponsor CWTwill be frontingthe light-hearted interactive session for all CTW delegates over coffee and tea in acorporate networking exclusive.  New exhibitor and sponsor OMT Groupjoins the line-up of luncheon, cocktailand dinner hosts that presently  include Accor  Bangkok  &  Hua  Hin  Hotels, Conrad  Bangkok, Japan  ByJTB, Marina  Bay Sands, TCEB and  more.  

Hosting  not  one  but  two  functions,  this  ASEAN-based  DMC  is  aiming  to promote  their  MICE-based  itineraries through  their  Networking  Lunch  Europe  Cruise  Preview  and Networking Chao Phraya River Cruise Dinner. The latteris also open to invited exhibitors.As  strategic  partner,  TCEB  will  continue  to  host  theperennially  anticipated  Opening  Ceremony  and Welcome Dinner, pre-show city tours of Bangkok and post-show tours to Ayutthaya and Khao Lak.Multiple Space Expansions At Largest Asia-Pacific MICE Showcase JTB’s space expansion of 250%, Seoul Tourism Organisation’sand Ministry of Tourism,  Republic ofIndonesia’sbooth increaseof  120%    alongside Royal  CliffHotels Groups’doubling  in  space  has bolstered the event’s already largest MICE showcase of Asia-Pacific destinations,  products  and services.  “New business leads and conversion to actual business gained through our participation last year was  the  push  factor  for  our return this 2019. JTB’s primary objective this IT&CMA is to meet new MICE and Association buyers and help facilitate international tourism to Japan.” Said Mizuho Hara, Manager of Events & Promotions of JTB Asia Pacific Headquarters on their decision for expansion.Said Darren Ng, Managing Director, TTG Asia Media, “Theencouragingspace expansion of returning exhibitors  attest  to  continued  confidence  that  IT&CM  Asia  and  CTW  Asia-Pacific  deliversacross  all fronts, internationally and locally.

As the show continues to evolve, we progressively put in our best to cater to the ever-changing needs of our suppliers and buyers.” Present   onboard   destination   pavilions,   corporate   and   association   brandsincludeBangkok Metropolitan  Administration, Centara  Hotels  &Resorts,  Dubai  Business  Events, EventsAir, India Tourism,International   Association   of   Professional   Congress   Organiser   (IAPCO),International Congress  and  Convention  Association  (ICCA),Jeju  Convention  & Visitor Bureau, Japan National Tourism Organisation,JTB,Korea MICE Association (KMA), Korea Tourism Organisation, Macao Trade and Investment Promotion Institute, Malaysia Convention & Exhibition Bureau, Marshall Cavendish, MEET  TAIWAN, Ministry  of  Tourism,  Republic  of  Indonesia, OMT  Group, Osaka  Convention  and Tourism  Bureau,Pacific  Asia  Travel  Association  (PATA), Pattaya  MICE  City,  Philippines  Tourism Promotions  Board,Resorts  World  Sentosa, Royal  Cliff  Hotels  Group,  Sampran  Riverside,  Seoul Tourism Organisation,Society for Incentive Travel Excellence (SITE),Taipei CityGovernment,Taiwan Tourism Bureau, Thai Airways, TCEB, Worldwide Cruise Associates, World PCO Alliance (WPCOA) and more.

Other revitalised event highlights include: Sticky  Awards–IT&CMA  and CTW  Asia-Pacific’s very own appreciation programme for top-performing delegates –comprising a new awards list and voting format Attractive lucky draw incentivesfor good performing buyersExpanded  knowledge  programme  with  a Sustainability  themethat  tiesacross  the  various sessions  at:  the  extended Asian  MICE  Cruise  Conference, Keynote  Lecture, Association  Dayforums, ASEAN MICE Forumand CTW Asia-Pacific Conference. App-centric eventthat reducesthe use of printed materialsand increases connectivity between delegatesIf  you  would  like  to  procure, network  and  learnat IT&CM  Asia  and  CTW  Asia-Pacific2019,  join  usfrom 24–26September at the Bangkok Convention Centre at CentralWorld. The leading MICE eventis co-located with CTW Asia-Pacific –The Leading Corporate Travel Management Conference for the Asia-Pacific.

 

 

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By: MC Media Group International Global Office Berlin | Editor-in-Chief Werner Kreis

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