New 2019 Highlights With All-Time High Engagement Events Revitalised For All Delegates
Jul 26, 2019
Re-designed 2019 programme features new engagement sessions: Say Hi To Everyone, Brand Showcase Presentations, Exhibition Walkaboutand Meet-The-CorporatesTake-up of new activities byclose to20brands: Dubai Business Events, India Tourism,Japan National Tourism Organisation,Japan by JTB, Macao Trade and Investment Promotion Institute, MICE Excellence Center, Royal Orchid Holidays, Taiwan, Thailand Convention & Exhibition Bureau and moreBranded and sponsored targeted functions remain popular, with moreinvited exhibitors this yearMultiple space expansionsat largest Asia-Pacific MICE showcaseSingapore, 26 July2019–IT&CM Asia and CTW Asia-Pacific 2019 will feature a re-designed programme withproven engagement activities aimed at fostering new avenues of lead generationbetween suppliers and buyersbeyond one-on-one business appointments.
Following a successful roll-out during the China event earlier this March,new initiatives such as Brand Showcase Presentations, Exhibition Walkaboutsand Meet-The-Corporates have seen adoption by close to 20brands thathave chosen these activities to supplement their business appointments andenhance their outreach to niche buyer segmentsduring theupcomingshow.Brand Showcase Presentations: For the first time, 10 brands includingDubai Business Events, Japan byJTB, Macao Trade and Investment Promotion Institute, Royal Orchid Holidays,Taiwan, Thailand Convention & Exhibition Bureau (TCEB),Thai MICE Cities, will be sharing their latest highlights and developmentsfirst-hand at these 20-minute sessions open to MICE, Association and Corporate buyers and media. Exhibition Walkabouts:Targeting association buyers and media, featured destinations such as India Tourism, JNTOand TCEBwill get to make quick introductions and exchanges with these sought-after delegatesat theirownpavilions / boothsduring these 4 x 1-hour guided sessions over 2 days.Meet-The-Corporates:Conducted in a speed-dating format,IT&CM Asia exhibitors like Dubai Business Eventshave opted to meet and connect with attending CTW corporate travel/procurement professionals over 2 x 1 hour sessions over 2 days.
“IT&CM Asia continues to be an important event on our annual calendar of activities in key markets, and we are excited about returning as an exhibitor at this year’s edition. In addition to our one-on-one meetings, we have chosen to take advantage of the Brand Showcase Presentation and Meet-The-Corporates platforms to further highlight our city’s appeal, explainthe support Dubai Business Events can offer, and build new connections with the wider business events community, and especially corporate buyers.” said Steen Jakobsen, Assistant Vice President of Dubai Business Events.Anothernewly addedsegmentto the show this year is Say Hi to Everyone. Formatted as an interactive ice-breakerand helmed by MICE Strategist and Hospitality ConsultantMr David Barrett, this session allowsall delegates to get a sense of who’s who at this year’s show and to identify profiles they would like to meet across both events, kick-starting connections before business days begin.More Brands Engaging Target Segments Beyond One-On-One Appointments In line with the strong take-up of new initiatives, more brands have also opted for captive engagement sessions this year with an extensive line-up of sponsored events to date.
TCEBwill be presenting a “Corporate Exchange, Exclusively Thailand” networking mirroring the new “Meet-The-Corporates” format, featuring up to 48 Thaisuppliers, and attended solely by corporate buyers over 2 days. “Our new branding Thailand Redefine Your Business Events inspires us to find every window of opportunity to create value and enhance return on investment and return on time for MICE stakeholders. Our partnership with IT&CMA in launching Corporate Exchange, Exclusively Thailand initiative is a perfect match with our new branding. We are excited to see the Thai suppliers and Corporate Travel Managers leverage on this new initiative and deepen their interaction in an exclusive setting” said Mrs. Nichapa Yoswee, Senior Vice President –Business of Thailand Convention & Exhibition Bureau.Meanwhile on the CTW Asia-Pacific front, sponsor CWTwill be frontingthe light-hearted interactive session for all CTW delegates over coffee and tea in acorporate networking exclusive. New exhibitor and sponsor OMT Groupjoins the line-up of luncheon, cocktailand dinner hosts that presently include Accor Bangkok & Hua Hin Hotels, Conrad Bangkok, Japan ByJTB, Marina Bay Sands, TCEB and more.
Hosting not one but two functions, this ASEAN-based DMC is aiming to promote their MICE-based itineraries through their Networking Lunch Europe Cruise Preview and Networking Chao Phraya River Cruise Dinner. The latteris also open to invited exhibitors.As strategic partner, TCEB will continue to host theperennially anticipated Opening Ceremony and Welcome Dinner, pre-show city tours of Bangkok and post-show tours to Ayutthaya and Khao Lak.Multiple Space Expansions At Largest Asia-Pacific MICE Showcase JTB’s space expansion of 250%, Seoul Tourism Organisation’sand Ministry of Tourism, Republic ofIndonesia’sbooth increaseof 120% alongside Royal CliffHotels Groups’doubling in space has bolstered the event’s already largest MICE showcase of Asia-Pacific destinations, products and services. “New business leads and conversion to actual business gained through our participation last year was the push factor for our return this 2019. JTB’s primary objective this IT&CMA is to meet new MICE and Association buyers and help facilitate international tourism to Japan.” Said Mizuho Hara, Manager of Events & Promotions of JTB Asia Pacific Headquarters on their decision for expansion.Said Darren Ng, Managing Director, TTG Asia Media, “Theencouragingspace expansion of returning exhibitors attest to continued confidence that IT&CM Asia and CTW Asia-Pacific deliversacross all fronts, internationally and locally.
As the show continues to evolve, we progressively put in our best to cater to the ever-changing needs of our suppliers and buyers.” Present onboard destination pavilions, corporate and association brandsincludeBangkok Metropolitan Administration, Centara Hotels &Resorts, Dubai Business Events, EventsAir, India Tourism,International Association of Professional Congress Organiser (IAPCO),International Congress and Convention Association (ICCA),Jeju Convention & Visitor Bureau, Japan National Tourism Organisation,JTB,Korea MICE Association (KMA), Korea Tourism Organisation, Macao Trade and Investment Promotion Institute, Malaysia Convention & Exhibition Bureau, Marshall Cavendish, MEET TAIWAN, Ministry of Tourism, Republic of Indonesia, OMT Group, Osaka Convention and Tourism Bureau,Pacific Asia Travel Association (PATA), Pattaya MICE City, Philippines Tourism Promotions Board,Resorts World Sentosa, Royal Cliff Hotels Group, Sampran Riverside, Seoul Tourism Organisation,Society for Incentive Travel Excellence (SITE),Taipei CityGovernment,Taiwan Tourism Bureau, Thai Airways, TCEB, Worldwide Cruise Associates, World PCO Alliance (WPCOA) and more.
Other revitalised event highlights include: Sticky Awards–IT&CMA and CTW Asia-Pacific’s very own appreciation programme for top-performing delegates –comprising a new awards list and voting format Attractive lucky draw incentivesfor good performing buyersExpanded knowledge programme with a Sustainability themethat tiesacross the various sessions at: the extended Asian MICE Cruise Conference, Keynote Lecture, Association Dayforums, ASEAN MICE Forumand CTW Asia-Pacific Conference. App-centric eventthat reducesthe use of printed materialsand increases connectivity between delegatesIf you would like to procure, network and learnat IT&CM Asia and CTW Asia-Pacific2019, join usfrom 24–26September at the Bangkok Convention Centre at CentralWorld. The leading MICE eventis co-located with CTW Asia-Pacific –The Leading Corporate Travel Management Conference for the Asia-Pacific.
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