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MICE Thailand Signature invites overseas delegates to maximise their spending and extend stay in Thailand

Jun 09, 2019

Thailand Convention and Exhibition Bureau (TCEB) – Business is inviting event delegates to get more out of every visit with its new "MICE Thailand Signature” campaign that offers exclusive privileges and special discounts to MICE travellers coming to Thailand.

With such incentives, the campaign encourages participants to maximise spending, extend their stay, or combine their business with selected upscale leisure, activities and experiences available at 262 establishments around the Kingdom, from now to 31 December 2019.

Mrs. Nichapa Yoswee, TCEB's Senior Vice President – Business said: “This is based on TCEB’s new “Redefine Your Business Events” branding by partnering with private sector to highlight the diversity of the country’s pre and post-event activities that can redefine their business experiences. 

“TCEB – Business created the campaign to capitalise on Thailand’s world-renowned hospitality, activities and rich culture. Thus, the 262 service providers joining the campaign represent such business as culinary, café, hotel, wellness and spa, shopping, show & entertainment, and workshop like Muay Thai and cooking classes,” added Mrs. Nichapa.

“Partnering with private sector under our new branding “Thailand Redefine Your Business Events” is aimed at finding creative solutions that will enable return on investment and return on time for overseas MICE travellers. I believe MICE Thailand Signature campaign will achieve that aim,” stated Mrs. Nichapa.

Interested MICE travellers are invited to register for membership on signature.businesseventsthailand.com to get a manual, login instructions and select a choice of activities. They will then get a “redeem code” to present to service providers on a range of discounts and privileges around Thailand. 

As part of the press launch on 30 May 2019, TCEB and private sector partners visited Mahanakhon SkyWalk, Thailand’s newest iconic travel landmark and highest observation deck, to showcase how some of the Kingdom’s wide array of pre and post-event activities can redefine international MICE travellers’ business experiences.

Mr. Marc Begassat, Managing Director of King Power Mahanakhon said “We are very pleased to be a part of MICE Thailand Signature, and to play a role in showcasing Bangkok’s new landmark destination. With this partnership, we look forward to welcoming MICE members of TCEB to Mahanakhon SkyWalk, Thailand's highest observation deck at King Power Mahanakhon as we continue to build a unique and exhilarating travel experience for visitors from around the world."

Miss Pacheewee Charoensuk, District Market Developments, Ratchaprasong Square Trade Association said: “As a leading and upscale shopping complex that puts Bangkok on a global map of shopping, RSTA is pleased to be a partner with TCEB in enabling overseas MICE travelers to experience a variety of our world premium products and services, which will help raise the profile of Thailand’s MICE attraction to another height and contribute to the Thai economy. Joining “MICE Thailand Signature”, we believe our high-profiled RSTA service providers in the convenient location and in the heart of Bangkok are more than ready to prove their signature deliveries.”

 

 

 

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By: MC Media Group International Global Office Berlin | Editor-in-Chief Werner Kreis

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