IAEE Announces 2018 Art of the Show Competition Results
Nov 18, 2018
The International Association of Exhibitions and Events™ (IAEE) announces the results of its annual Art of the Show Competition. The winners were selected for their creative use of several essential marketing elements needed to promote exhibitions and events. The winning entries will be recognized at Expo! Expo! IAEE’s Annual Meeting & Exhibition to be held 11-13 December 2018 in New Orleans, La.
“The Art of the Show Competition gives us the opportunity to witness the innovation and growth of the industry because many shows across various industry sectors are represented,” noted IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA. “The entries we received reflect a healthy industry that is successfully navigating the latest technologies available and really connecting with its target audiences.”
The Art of the Show competition recognizes excellence in promotional materials for the exhibitions and events industry in 15 categories of competition, spanning three show sizes. The entries are judged by an independent panel of judges who specialize in marketing, communications and graphic design. Each entry received is scored on a points system based on the criteria for the category in which it entered. The judges’ scores are averaged, and the highest score wins for each category/show size.
Each year, IAEE presents a Best of Show award, which is the highest scoring entry across the entire competition. This year’s Best of Show winner is the mdg for eMerge Americas for its eMerge Americas 2018 entry in the Social Media Campaign: Between 75,001 and 200,000 nsf category.
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By: MC Media Group International Global Office Berlin | Editor-in-Chief Werner Kreis
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