MICE-Contact News Archive

More Than Just Consumer Travel, JTB Demonstrates MICE and DMC Capabilities at IT&CMA 2018 Debut

Aug 27, 2018

JTB Corporation’s Asia Pacific Headquarters (JTB APHQ) will make their exhibiting debut at IT&CMA 2018, engaging with buyers and media through an additional hosted luncheon and Association Day destination presentation slot, to showcase their global MICE capabilities and PCO services for Japan and the region. JTB Thailand and Kobe Convention Bureau will also exhibit alongside.

Elaborating on their goals for the Asia-Pacific MICE market and what they are looking to achieve from IT&CMA 2018, Mizuho Hara, Manager for Events & Promotions at JTB APHQ said, “JTB is more than just a travel agency as it has a long-standing history in Japan within the MICE arena as well. We are actively establishing relationships and promoting our event management services and business travel solutions in the Asia-Pacific and global markets to become top-of-mind when it comes to doing business events in Japan.”

The largest and oldest travel agency in Japan with over 100 years of history, JTB’s ethos to advance and facilitate international tourism to Japan is unwavering.

JTB is able to provide bespoke MICE experiences unavailable from other providers, encompassing a corporate profile that delivers total solutions including travel & logistics for meetings and event organisers, proven expertise and experience administering big and small scaled projects, full services that free the client from organisation and operational tasks, a code of conduct and quality exemplified by omotenashi – the philosophy behind Japanese hospitality, and a connected network of partners and suppliers.

By hosting a targeted networking luncheon and destination presentation for associations at IT&CMA 2018, JTB is eager to display these competencies. Added Ms Hara, “We already have a well-established MICE programme & network in Japan and wish to raise the awareness of our MICE and DMC solutions to the Asia-Pacific market. Leveraging on the luncheon and presentation will allow us to connect with our target audience within exclusive settings.”

JTB serves Japan’s tourism industry with offices in all 47 prefectures in Japan and from over 1,100 offices in 38 countries, with the group’s global corporate business faction functioning as a leading DMC and PCO for MICE and Business Travel Management in Asia. The corporation is part of government projects such as the G20 Summit, the 2020 Tokyo Olympics, Rugby World Cup Japan 2019, and the World Masters Games 2021 Kansai, to drive consumer and corporate travel-related hospitality services into and within Japan.

To meet many more brands like JTB at IT&CMA 2018, join us from 18 – 20 September at the Bangkok Convention Centre at CentralWorld. The leading MICE event is co-located with CTW Asia-Pacific – The Leading Corporate Travel Management Conference for the Asia-Pacific.



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By: MC Media Group International Global Office Berlin | Editor-in-Chief Werner Kreis

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