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Global Destination Marketing Summit and World Culture & Tourism Forum commences successfully

Apr 26, 2018

On April 19th, Ctrip (NASDAQ:CTRP), Asia's leading Online Travel Agency (OTA) and the world's second largest, announced the success of the 1st Global Destination Marketing Summit and World Culture & Tourism Forum held in Xi'an. In cooperation with the government of Shaanxi Province, the government of Xi'an, the Xi'an Tourism Development Committee and many others, the event marked a new chapter for tourism in Shaanxi while providing an opportunity for industry leaders to gather together.

During the opening ceremony of the event Mayor of Xi'an, Jiqing said "We are honored to be hosting the World Culture and Tourism Forum in Xi'an. Xi'an has been working hard to become a more diverse metropolis. The forum marks the start of the many events to come over the next months, we will strive to raise the standards of the tourism industry by setting an excellent example."

Xi'an, one of the most visited cities in China, has an abundance of culture and history having been a starting point of Chinese civilization. The start of the Silk Road, Xi'an was the political, economic, and cultural center, connecting Europe and Asia. In modern day, Xi'an has ample sites including the Terracotta Warriors and Horses Museum, Huaqing Hot Springs (Wujianting) and many more.

To commemorate the agreement signed between Ctrip and the government of Xi'An, Jane Sun, Ctrip Group CEO inaugurated the partnership. "We will work together to help build up Xi'an as an international hub for the tourism industry We look forward to bringing guests from all over the world to Xi'an, an ancient capital of Chinese civilization" said Jane Sun. Ctrip and the Xi'an government will cooperate by utilizing Ctrip's big data to release Xi'an tourism data reports and while using big data as a measurement tool in the development of Xi'an cultural tourism.

The afternoon held a number of forums with panel sessions covering topics including ‘Investment in cultural tourism and industry best practices,' ‘Building smart tourism: the future of tourism empowered by big data and AI', ‘New Media and Influence Marketing' and ‘Developing tourism under the Belt and Road imitative'.  

The evening concluded with the 2017 China Travelers' Top Spot Award Ceremony Dinner where representatives in the travel industry were awarded for the contributions. The Global Destination Marketing Summit marked the first of many to come exciting events to come within the next few months leading up to another large event in October.

As China's leading one-stop shop travel service provider, Ctrip will continue to work with the Xi'an and Shaanxi government to stay true to the theme of this year's forum "Exchange Cultures, Connect the World."

Photo: Ctrip CEO Jane Sun, Copyright by Ctrip




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By: MC Media Group International Global Office Berlin | Editor-in-Chief Werner Kreis

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