MICE-Contact News Archive

Silk Road: The Most Important Transnational Tourism Route of the 21st Century

Mar 11, 2018

With the theme “2025 Silk Road Tourism Agenda”; the Ministers and Heads of the National Tourism Administrations shared their main ideas and strategies, which bring together 34 countries, Malaysia having become the latest member to join this initiative spearheaded by the World Tourism Organization (UNWTO).

“Our joint work on placing the Silk Road as an internationally renowned and seamless cultural tourism route is proving to be very positive. In countries all along the Silk Road, there is growing awareness of tourism’s contribution to cultural preservation, regional cohesion, and intercultural understanding”, said UNWTO Secretary-General Zurab Pollikashvili, during the meeting. “Cross-country tourism projects are growing, and the interest of trade and consumers in the Silk Road continues to rise”, he added.

Primarily associated with inland routes, the historic Silk Road also comprised an extensive network of maritime itineraries linking various cultures. Against this backdrop, UNWTO has assessed the tourism potential of Maritime Silk Road thematic routes across Asia and took the occasion of this year’s meeting to present the research study “Tourism Impact of the 21st century Maritime Silk Road”, jointly developed with Sunny International.

UNWTO’s work around the Silk Road aims to maximize the benefits of tourism development for local Silk Road communities, while stimulating investment and promoting the conservation of the route's natural and cultural heritage.

While Silk Road destinations stand to benefit from the persistent strong growth of international tourism, putting sustainability and trans-border cooperation first will be key to fully develop its benefits. The conclusions of the Silk Road Ministers Meeting will be further specified during the 8th UNWTO Silk Road Task Force Meeting in Turkey in April, and during the 8th UNWTO International Meeting on Silk Road Tourism in Greece in October 2018.



About MICE-Contact:

MICE-Contact is one of the most popular international leading Media and PR Magazine dedicated to the global meeting industry. The weekly "MICE-Business Travel News" is subscribed by more than 96,300 MICE executives, key buyers and journalists around the globe.

MICE-Contact cooperates closely with a number of organisations and we are represented at all major trade fairs around the globe and exclusively cover the newest trend and events. Our readership works and represents the business travel industry and appreciates our first-hand reporting which is editing by professional journalists.
Our press distribution reaches thousands of travel professionals and hundreds of journalists from all over the world.

Submit your press release here

All marketing and PR solutions at a glance

Calendar of Events 2018



By: MC Media Group International Global Office Berlin | Editor-in-Chief Werner Kreis

Contact email: