MICE-Contact News Archive

South Korea’s tourism woes to persist beyond Winter Olympics

Feb 06, 2018

The 2018 Winter Olympics taking place in Pyeongchang from February 9 to 25 is unlikely to fix South Korea’s tourism troubles, providing only a short-lived boost, according to ForwardKeys.

Based on its analysis of 17 million flight booking transactions, ForwardKeys found that inbound flight bookings for February are 15.4 per cent ahead of the same period last year, but bookings for March are 24.9 per cent behind.

ForwardKeys further stated that one would expect there to be a steep year-on-year decline in Chinese travel to South Korea prior to the Games, and a strong surge during, with the 2017 Chinese New Year falling on January 28 and this year on February 16.

However, Chinese bookings for February are just 5.6 per cent ahead of where they were at this time last year, a stark contrast to the 108.6 per cent increase in overall Chinese outbound bookings.

There is also a marked shift in profile of Chinese visitors. In February 2017, 65 per cent came in organised groups, as opposed to independently. ForwardKeys said that this year, 82 per cent will be independent travellers, attributing this to a likely overhang from Beijing’s ban on group travel.

On the bright side, the Winter Olympics has helped boost inbound tourism from certain longhaul markets. Excluding China, overall bookings for the Olympic period are currently 20.1 per cent ahead. Flight bookings from Hong Kong are up 24.8 per cent, from the US 23.8 per cent, from Germany 30.7 per cent, from Canada 41.6 per cent and from Malaysia 19.1 per cent.

The most spectacular growth came from Vietnam, 555 per cent ahead, the result of the combination of improved air connectivity, a visa waiver for the Olympic period and Tet holidays (Vietnamese New Year).

Olivier Jager, CEO, ForwardKeys, commented: “The reality is that South Korea is very heavily dependent on China for its tourism exports and, right now, the strongly growing outbound Chinese market is headed elsewhere in Asia. The rebuilding of diplomatic relationships between Seoul and Beijing is the key to its recovery.”

Inbound tourism to South Korea was hit after the Chinese government introduced measures to discourage its citizens from visiting, with political tensions heightened when South Korea deployed US-made THAAD missiles in response to sabre rattling from North Korea. In the year to April 1, 2017, visitor arrivals fell by 67 per cent, according to ForwardKeys.

In late November 2017, China relaxed its ban on group tours to South Korea and, in early January North and South Korea held talks which resulted in the North Koreans planning to attend the Winter Olympics in Pyeongchang.


Photo Copyright by TTG Asia: The Winter Olympics provides just a short-lived boost to South Korea’s tourism



About MICE-Contact:

MICE-Contact is one of the most popular international leading Media and PR Magazine dedicated to the global meeting industry. The weekly "MICE-Business Travel News" is subscribed by more than 96,300 MICE executives, key buyers and journalists around the globe.

MICE-Contact cooperates closely with a number of organisations and we are represented at all major trade fairs around the globe and exclusively cover the newest trend and events. Our readership works and represents the business travel industry and appreciates our first-hand reporting which is editing by professional journalists.
Our press distribution reaches thousands of travel professionals and hundreds of journalists from all over the world.

Submit your press release here

All marketing and PR solutions at a glance

Calendar of Events 2018



By: MC Media Group International Global Office Berlin | Editor-in-Chief Werner Kreis

Contact email: