Printversion 

MICE-Contact News Archive

TAT launches debut album Open to the New Shades

Jan 22, 2018

The Tourism Authority of Thailand (TAT) has highlighted the essence of Amazing Thailand inspired by its new communication concept, ‘Open to the New Shades’, with the release of its debut album at a mini concert held on yesterday (20 January) as part of the five-day Thailand Tourism Festival 2018.

Produced by Koh Mr.SaxMan and the Sound of Siam, and performed by 20 musicians worldwide, the ‘Open to the New Shades’ album comprises 13 songs that reflect the artists’ impressions on the kingdom as a melting pot of history, culture and unique ways of life.

Mr. Yuthasak Supasorn, TAT Governor, said: “Music is a universal language. Through these 13 beautiful songs, visitors from around the world regardless of culture or previous experience, will feel the artists’ impression on Thailand’s amazing attractions, food and ways of life, and will want to explore further.”

The concept of Open to the New Shades reflects another kind of “Thainess”, which is the unique characteristic of the Thai people to welcome visitors from around the world. It will encourage visitors to discover new perspectives in existing attractions, or indulge in experiences in new tourist attractions. TAT has sub-themes reflecting this; such as, Gastronomy, Nature and Beach, Arts and Crafts, Culture, and Way of Life.

 

About MICE-Contact:

MICE-Contact is one of the most popular international leading Media and PR Magazine dedicated to the global meeting industry. The weekly "MICE-Business Travel News" is subscribed by more than 96,300 MICE executives, key buyers and journalists around the globe.

MICE-Contact cooperates closely with a number of organisations and we are represented at all major trade fairs around the globe and exclusively cover the newest trend and events. Our readership works and represents the business travel industry and appreciates our first-hand reporting which is editing by professional journalists.
Our press distribution reaches thousands of travel professionals and hundreds of journalists from all over the world.

Submit your press release here

All marketing and PR solutions at a glance

Calendar of Events 2018

 

 

By: MC Media Group International Global Office Berlin | Editor-in-Chief Werner Kreis

Contact email: info@mice-contact.com