Winner of UNWTO Travel Competition announced
Nov 01, 2017
The travellers’ competition closed with 2,400 submissions and one lucky winner: Katie Diederichs, who will be embarking on an unforgettable trip across six different countries to tell the world how tourism can make a positive change.
Three weeks after being launched, the Travellers´ Competition closed with 2,400 submissions. All eligible entries received were judged based on creativity and originality, adherence to theme and digital engagement and social influence of participants.
Four years ago, Katie and her husband quit their comfortable 9-to-5 jobs and set off on an adventure that hasn’t yet ended. From backpacking in South America to trekking to Everest Base Camp to living as expats in Asia, they´ve been privileged to experience many cultures around the world.
“During our wanderings, I’ve learned that tourism is a powerful thing.” Katie said in her submission. She also added “There are ways – both big and small – that every traveler can lessen the footprint they leave. My passion is educating others and myself about how we can travel more sustainably.”
Katie will be embarking on the 24th of November on a journey across the world that will be supported by Explore WorldWide, an adventure travel group offering a wide range of activities and experiences with a commitment to responsible travel and a pinch of Explore spirit
Katie will be visiting sustainable tourism projects in Colombia, Germany, Mexico, the United Arab Emirate of Ras Al-Khaimah and the Léman region in Switzerland, all partners of the initiative.
Together with her life and travel partner, she manages the website, ‘Two Wandering Soles’, focused on ethical travel for people on all budgets. With 35,000+ monthly visitors and a growing following on social media, Katie would make a fantastic representative of a “responsible traveler” that people from all walks of life can relate to.
The jury of the competition comprised Sandra Carvao, Chief of Communications and Publications at UNWTO, Sofia Panayiotaki, Founder and CEO, PR MEDIACO and John Tefler, Interim Managing Director at Explore Worldwide.
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