MICE-Contact News Archive

Best Western Has Expanded Sales Team of MICE and Corporate Travel

Nov 17, 2017

Best Western Hotels Central Europe has expanded and restructured the sales team for MICE and corporate travel. Eight key account managers are now taking care of the support and acquisition of key accounts, divided by segments and regions.

Sabatina Schmitt is leading the team as the new sales director. She reports to Marina Christensen, division manager at Best Western Hotels Central Europe, who is in charge of corporate travel and MICE as well as touristic group travel.

The Best Western Hotels Central Europe GmbH has expanded the sales team in the MICE and corporate business. The newly structured key account management, which is now made up of eight employees and led by Sabatina Schmitt as the new sales director, is focusing on MICE and corporate travel for key accounts and business customers as well as on the country specific support and consulting of partners and agencies. For each geographic region there is one contact person assigned. The new key account manager Primoz Golob is taking care of Croatia, Slovenia, Slovakia, Hungary and the Czech Republic. “Our team is now excellently positioned in the sales business for the segments corporate travel and MICE”, says division manager Marina Christensen, who is in charge of corporate travel, MICE and touristic group travel at Best Western Hotels Centrals Europe. “Due to the restructuring and specialisation as well as the targeted support of each single region we are reacting to the current changes in the market. This way we are making sure to advise and support our customers and our more than 230 hotels in the best way and with full commitment.”

MICE and corporate travel at Best Western

The Best Western Hotels Central Europe GmbH takes care of more than 230 hotels in the ten countries Austria, Croatia, Czech Republic, Germany, Hungary, Liechtenstein, Luxemburg, Slovakia, Slovenia and Switzerland. For the segments corporate travel and MICE the group offers comprehensive solutions in metropolises, small and medium-sized cities and attractive holiday regions. Corporate customers receive individual support from the Best Western key account management. Key accounts with a high overnight volume benefit from special corporate rates.


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By: MC Media Group International Global Office Berlin | Editor-in-Chief Werner Kreis

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