Printversion 

MICE-Contact News Archive

Cirque du Soleil acquires entertainment phenomenon Blue Man Group

Jul 17, 2017

Global entertainment leader Cirque du Soleil today announced the acquisition of New-York-based Blue Man Productions, a global live entertainment company best known for the award-winning Blue Man Group show, performed in over 20 countries and seen by more than 35 million people worldwide since 1991. The acquisition of Blue Man Group considerably widens Cirque du Soleil’s audience pool, adding to their portfolio six resident productions established across the United States and Germany, as well as a North American and a World Tour.

The transaction is in line with Cirque du Soleil’s vision for the future, as the Montreal-based creative powerhouse looks to further expand globally and diversify its entertainment offering beyond circus arts. With its original aesthetics, award-winning musical talent and immersive experience know-how, the acquisition of Blue Man Group also represents an additional asset for Cirque du Soleil’s creative team and show offerings.

“We want to broaden our horizons, develop new forms of entertainment, reach out to new audiences and expand our own creative capabilities. Today, we are taking a decisive step towards materializing these ambitions”, said Daniel Lamarre, President and CEO of Cirque du Soleil. “We are extremely excited to welcome the iconic Blue Man Group to our portfolio of shows. Their unbridled creativity makes them a perfect cultural fit for Cirque du Soleil. Our extensive marketing research also confirms that Blue Man Group is a strong ‘love brand’ with a solid fan base – something else our two brands have in common.”

For 25 years, Blue Man Group has earned an unrivaled reputation in the global entertainment industry. With a history and values ​​similar to that of Cirque, the company was born of a crazy dream in the creative minds of its three founders. Blending technology, music and comedy, they created boldly colored, playful and steadfastly interactive shows. The company currently operates resident shows in New York, Boston, Las Vegas, Chicago, Orlando and Berlin, as well as two touring productions.

Blue Man Group Co-Founder Phil Stanton explains, “When we began our Blue Man journey, we set our sights on creating theater that would bring people together in a celebration of human connection. We have been humbled, amazed and inspired by the audience responses we have received over the years.”      

Co-Founder Chris Wink adds, “Now, we find ourselves on the brink of our next chapter, and we have big ideas for the future. Only a global creative powerhouse like Cirque du Soleil could help us achieve our vision. Their commitment to artistic quality and originality is unparalleled and their creative resources are vast. It is an honor to join forces with their organization.”

About Blue Man Group

Blue Man Group was created in 1991 by three long-time friends from New York City: Chris Wink, Phil Stanton and Matt Goldman, who were determined they would achieve lives of meaning and purpose by following their own path. They created a ground-breaking performance centered on a bald and blue character they called Blue Man.

Blue Man Productions is now a global entertainment company best known for the award-winning Blue Man Group show, performed in over 20 countries and seen by more than 35 million people worldwide since 1991. A dynamic combination of art, music, comedy and technology, the show’s euphoric celebration of human connection has universal appeal for a broad range of age groups and cultural backgrounds. Blue Man Group was owned by Co-Founders Chris Wink and Phil Stanton, and the GF Capital Private Equity Fund. Goldman Sachs & Co. LLC acted as exclusive financial advisor to Blue Man Group.

 

About MICE-Contact:

MICE-Contact is one of the most popular international leading Media and PR Magazine dedicated to the global meeting industry. The weekly "MICE-Business Travel News" is subscribed by more than 93,700 MICE executives, key buyers and journalists around the globe.

MICE-Contact cooperates closely with a number of organisations and we are represented at all major trade fairs around the globe and exclusively cover the newest trend and events. Our readership works and represents the business travel industry and appreciates our first-hand reporting which is editing by professional journalists.
Our press distribution reaches thousands of travel professionals and hundreds of journalists from all over the world.

Submit your press release here

All marketing and PR solutions at a glance

Calendar of Events 2017

 

 

By: MC Media Group International Global Office Berlin | Editor-in-Chief Werner Kreis

Contact email: info@mice-contact.com