Printversion 

MICE-Contact News Archive

American Express Global Business Travel acquires leading meetings and events specialist

Jul 09, 2017

American Express Global Business Travel (GBT) has today signed an agreement to acquire Banks Sadler, an international event management agency headquartered in London. The company will operate as part of American Express Meetings & Events, a division of GBT. When the transaction completes, expected in Q3, the company and its staff will formally become part of the GBT family.

Issa Jouaneh, Senior Vice President and General Manager of American Express Meetings & Events, says the acquisition is strategic for his organisation and a positive development for Banks Sadler and its customers. He said: “Banks Sadler is one of the most respected M&E brands. It brings an extensive range of services and solutions with an independent agency mindset that we will maintain and grow. Combined with American Express Meetings & Events leading capabilities and global footprint, our clients will benefit from an expanded value proposition.”

Banks Sadler was founded in 1982 in London and has offices in York, Windsor, Paris, Dusseldorf and New York.  It has approximately 250 employees. Over the last 35 years, the business and brand have established themselves among the most trusted in the marketplace. Under the leadership of Leigh Jagger, the company has expanded its service and portfolio to multiple marketplaces.

Jagger said: “The sale is a pivotal moment. Though customers will not notice any change, the business is now supported by one of the largest travel and meetings management companies in the world. We will, therefore, continue to offer best-in-class, event planning and management while benefitting from American Express Meetings & Events’ supplier relationships, global scale and expertise of strategic meetings management programmes (SMMPs).”

Steven Curts, American Express GBT’s Chief Strategy Officer, says the acquisition is another important step in the evolution of the global business. He said: “In transient business travel and meetings and events, our focus is always on improving customer experience, product offering and global footprint through strategic acquisitions, partnerships and organic growth.  The purchase of Banks Sadler is another important step on our strategic journey.”

 

 

 

About MICE-Contact:

MICE-Contact is one of the most popular international leading Media and PR Magazine dedicated to the global meeting industry. The weekly "MICE-Business Travel News" is subscribed by more than 93,700 MICE executives, key buyers and journalists around the globe.

MICE-Contact cooperates closely with a number of organisations and we are represented at all major trade fairs around the globe and exclusively cover the newest trend and events. Our readership works and represents the business travel industry and appreciates our first-hand reporting which is editing by professional journalists.
Our press distribution reaches thousands of travel professionals and hundreds of journalists from all over the world.

Submit your press release here

All marketing and PR solutions at a glance

Calendar of Events 2017

 

 

 

 

By: MC Media Group International Global Office Berlin | Editor-in-Chief Werner Kreis

Contact email: info@mice-contact.com