MICE-Contact News Archive

Advancing Professional Development in Asia

May 12, 2017

he Kuala Lumpur Convention Centre’s (the Centre) Director of Sales & Marketing, Angeline van den Broecke, has been appointed to the Professional Convention Management Association’s (PCMA) Asia Pacific Advisory Board to help guide their global expansion.

Angeline has a wealth of knowledge and experience from close to 20 years in the industry, including being heavily involved in the Malaysian Government’s National Key Economic Areas (NKEA) Lab process representing the business events industry. This culminated in the establishment of the Malaysia Convention & Exhibition Bureau (MyCEB) in 2009. Her passion, professionalism and commitment to the business events industry has been rewarded with this wonderful achievement.

The formation of the regional board provides the perfect platform for the region to generate greater exposure and awareness of Asia Pacific’s advancement as an important player in the global meetings industry and with this growth comes the need for access to education and professional development programmes that can strengthen the capacity of Associations, Bureaux, Venues and more broadly, the business events industry supply chain. This advancement is also an important part of conveying the value of the business events and this will in turn also benefit Malaysia and the Centre.

Professional Convention Management Association (PCMA) is the definitive authority in education, business networking and community engagement for leaders in the global meetings, convention and business events industry. With more than 6,500 members and 50,000 customers in 37 countries, PCMA drives innovation through risk taking, research and data driven decision making. The establishment of its new European, Middle East and Africa (EMEA) and the Asia Pacific, Regional Advisory Boards is a signal of their intent to become the predominant global association for the business events industry.


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By: MC Media Group International Global Office Berlin | Editor-in-Chief Werner Kreis

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