Wyndham Garden to launch first property in Ajman
Apr 26, 2017
Dubai’s The Idea Agency will be in charge of raising awareness of the company’s presence in the region. The partnership was revealed during the 2017 Arabian Travel Market, where R Hotels, the hospitality management division of the Ajman-based R Holding, introduced the latest addition of Wyndham Garden Ajman Corniche to its growing portfolio.
The Idea Agency will handle the hotel’s creative and public relations requirements, such as brand messaging, media relations including earned and paid media to increase visibility and create a powerful image of the brand among investors and travellers.
Managing partner, The Idea Agency, Rita Boustany spoke of the partnership: “We see a huge potential for the emirate of Ajman when it comes to tourism industry. Having worked with Ajman Tourism Development Department in promoting the emirate to both tourists and investors gave us the advantage and the leverage to create communication programmes that will help boost awareness of Wyndham Garden’s entry into the region. As an integrated communications agency specializing in hospitality, we will work with R Hotels into implementing effective marketing and PR campaigns for the brand. We are extremely honoured to be selected as the communications and marketing agency for the first Wyndham Garden hotel in the region.”
Slated to open its doors in the final quarter of 2017, the 17-storey, four-star hotel with 179 rooms and suites will grant carefree convenience and peace of mind to leisure and corporate travellers.
“We are extremely proud to bring the first Wyndham Garden brand into the UAE and in the emirate of Ajman. We thank the Wyndham Hotel Group for their continued trust in R Hotels. The Wyndham Garden Ajman Corniche introduces a different concept in accommodation and will focus on making guests’ travels easy and stress-free as possible and this message is what The Idea Agency will communicate to our target markets,” enthused managing director, R Hotels, Sumair Tariq.
The Wyndham Garden Ajman Corniche, standing beside the Ramada Beach Hotel Ajman, marks the fifth collaboration between R Hotels and Wyndham Hotel Group in the UAE. The property will boast rooms with views of the Arabian Sea, an executive lounge on the top floor, two dining outlets, an outdoor swimming pool, a gym, spa and health clubs for both men and women. Source: ttgmena
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