MICE-Contact News Archive

Sustainability experts says meeting and event professionals should be "agents of change"

Mar 30, 2017

UNWTO sustainability expert Dr. Dirk Glaesser underlined the importance of sustainability for the meeting and event industry at the recent green meetings and events conference (gme) held in Germany.

Dr. Glaesser, Director for the Sustainable Development Programme of the World Tourism Organisation (UNWTO), emphasised in his keynote speech at the conference that the meetings industry could act as "agents of change".

Barbara Hendricks, Germany’s Federal Minister for the Environment, joined the conference via video link adding: "Germany is Europe's number one conference location – a great accolade and I warmly congratulate the industry. With success, however, comes responsibility. For the conference and congress industry this means, above all, implementing the guiding principle for sustainable development and sustainability targets at meetings, events and conferences. This sector has recognised - earlier than many other sectors - that sustainability is not a theme but an inherent feature."

Joining keynote speaker Dr. Dirk Glaesser was Professor Andreas Löschel, Professor for Energy and Resource Economics at the University of Münster, who highlighted how sustainability is a crucial consideration for the meeting and event industry. This year the UNWTO is shining the spotlight on this issue - the United Nations 70th General Assembly has designated 2017 as the International Year of Sustainable Tourism for Development.

The fourth green meetings and events conference (gme) took place 13 - 14 February in Waiblingen in the region of Stuttgart and attracted 250 attendees. The theme of the bi-annual conference was corporate social responsibility. Representatives from venues, conference hotels, congress centres, service providers and event agencies explored this theme through lectures, interactive workshops and excursions, agreeing that sustainability is a core feature of the conference industry and at the same time can act as a stimulus for other sectors.

Gme organisers Ilona Jarabek, Vice-President of the European Association of Event Centers (EVVC), and Matthias Schultze, Managing Director of the German Convention Bureau (GCB), summarised: "Over the past two days participants have come together to make significant progress in the sustainable organisation of conferences, conferences and events in Germany. We are already looking forward to the next conference in 2019! "

The Greeneetings and events conference (gme) is organised by the European Association of Event Centers (EVVC) and the GCB German Convention Bureau eV and was launched in 2010. The aim of the event is to focus on aspects of sustainability in event management and to establish sustainable action by all participants in Germany’s event sector.


About MICE-Contact:

MICE-Contact is one of the most popular international leading Media and PR Magazine dedicated to the global meeting industry. The weekly "MICE-Business Travel News" is subscribed by more than 93,700 MICE executives, key buyers and journalists around the globe.

MICE-Contact cooperates closely with a number of organisations and we are represented at all major trade fairs around the globe and exclusively cover the newest trend and events. Our readership works and represents the business travel industry and appreciates our first-hand reporting which is editing by professional journalists.
Our press distribution reaches thousands of travel professionals and hundreds of journalists from all over the world.

Submit your press release here

All marketing and PR solutions at a glance

Calendar of Events 2017



By: MC Media Group International Global Office Berlin | Editor-in-Chief Werner Kreis

Contact email: