MICE-Contact News Archive

New Destination for MICE – Ghana

Feb 23, 2017

The MICE West Africa International Forum and Expo is a three-day event (Meetings, Incentives, Conferences and Exhibitions) in Ghana at ACCRA-GHANA on the theme ‘Transforming Business through Media and Social Media Networks’ to empower CEOs and Business Executives to grow and sustain their organisations.”

The STREET OF GOLD FOUNDATION (SOG) takes all measures to ensure that travelers setting foot in the country are provided with all required assistance. Mr. Royal Panford, The Founder /CEO of the SOG tells MICE – Ghana about how the tourism board is working towards increasing MICE movement to Ghana.

When it comes to attracting travellers, the Street of Gold Foundation is betting big on personalized services that will help the country receive repeat travelers. Apart from the warmth of the people in Ghana, Mr. Royal Panford feels that it is important to give travellers what they desire and that too at a reasonable price, so that they visit the country again.The event is from 23rd. to 25th. of November 2017 in the town of Accra, Ghana. “Right from when a person or group sets foot in the country, the MICE West Africa starts assisting them with their queries. We have our staff at the airport to assist travellers all round the clock. And if need be, we also arrange for a musical AKWAABA at all night. This begins the traveller’s journey within Ghana in a very warm manner” he says.

As far as making lodging, boarding and transportation bookings in Ghana is concerned, the MICE West Africa assists travellers by getting them in contact with suppliers from Ghana. Mr. Royal Panford informs, “When travellers approach us, we provide them with assistance and get them in contact with the concerned suppliers such as the Tour Operators Union of Ghana (TOUGHA), Tour Guides Association of Ghana (TORGAG) AND GHATOF who make all arrangements for the travellers, whether group, FIT, honeymooners or family travellers.”

The Street of Gold Foundation ensures that the travellers and agents from Europe making corporate bookings, are provided complete assistance from the local Ghanaian suppliers. “As far as making group or corporate bookings are concerned, we ensure that the group or the company making the bookings contacts a supplier of repute. Also, we are holding road shows in various countries including Europe, so that the suppliers get in direct contact with Europian agents and learn everything about products and dos and don’ts. This way the person making the bookings can be assured that the product booked is good.”

The Ghana Tourism Authority is working closely with those handling MICE West Africa movement in Ghana to increase group arrivals into Ghana. “Unlike some destinations, the MICE- West Africa Meetings, Incentives, Conferences, Exhibitions is ready to work for Ghana and the rest of the world. However, we also assist people for organizing events. For example, we will get the group travelling to Ghana in contact with the authorities to host an event at, say Accra Conference Centre. This is something very unique, plus all arrangements will be made at affordable rates,” said the Founder.

Lastly he said that Ghana is one of the few destinations in Africa that can be the best buy for Europian, American ,Asian travellers, as it provides value for money that Indian travellers look forward to and added that there is ample for children, the young and the old to do when in Ghana.

MICE Event is a uniquely designed initiative to link determined participants without standing potential with professional personnel with the rich experience necessary for influencing society and inspiring and empowering the younger generations.

The international forum and exhibition on Tourism, Leisure Equipment and Products Development Agencies, Hotel Support Services, Travel and Tour Agencies, Interior and Exterior Designing Companies, Agro Processing Industries, Mines/Mining Companies, Pharmaceutical Companies, Real Estate Development, Cafeteria Services, Banking and Finance Sectors, Radio and TV Production Agencies, Book Producing Companies, Technology and Software Development Agencies, Audio and Entertainment Development Agencies, Event on the sector, Buyer – Seller meet and other of such promotional activities would be held in a 3-day exhibition.

Many of the exhibitors invite visitors to come to their stands for press conferences, background talks, product presentations, receptions or parties.
Trade visitors are most interested in the trendsetting sessions at MICE WEST. Find an overview in our Program Guide, which will be updated on a regular basis. The general public enjoys the colorful events which are featured throughout the whole trade show. Akwaaba to the golden experience.

By: Faustina Junior Sika – Street of Gold Foundation. Source by

By: MC Media Group International Global Office Berlin | Editor-in-Chief Werner Kreis

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