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Record buyer turnout expected for Bangkok Doublebill event

Aug 17, 2008

Under the banner – “New Frontiers – Optimise Returns”, the 16th IT&CMA and 11th CTW will be held at the Bangkok Convention Centre at CentralWorld, Bangkok, Thailand, 07-09 October. Organiser TTG Asia Media expects the Doublebill event (two shows at one location) to attract more than 2,000 industry professionals from Asia-Pacific and the rest of the world.

"This year will see an increase in the number of MICE and corporate travel buyers from Australia, China, Hong Kong, United Kingdom and USA, as a result of strategic marketing and partnerships with industry partners," said communications manager, Tan Hanli. "Two “Fast Forward Packages” have been designed to attract MICE buyers and corporate travel planners based in markets like Singapore, Malaysia, Hong Kong and Thailand who wish to attend the event but have limited time."

The Thailand pavilion has expanded its exhibition space by 30 per cent, while the Macau pavilion has significantly increased its floor space to 252 sqms. The Gifts & Premiums showcase will have - for the first time - participation of members from Supporting Association – GAS (Gifts Association Singapore). There will also be new categories of exhibitors such as spas and golf resorts.
Tan said more value-added services have been provided for exhibitors this year.

"The 'Nominate your Dream Buyers' promotion was launched to allow exhibitors to nominate their desired association, agency or corporate buyers via the “Nominate your Dream Buyers” link on the event website," said Tan. "Exhibitors can also avail themselves to a host of marketing opportunities and sponsorship activities. They can showcase their products and services in both print and online channels, such as event newsletters, show directory, show diary, event website and electronic direct mails."

CTW is the first event to offer the Fundamentals of Business Management Starter Course leading to the CTE (Corporate Travel Expert) designation in the region this year. The one-day workshop, scheduled for 06 October, followed by an exam the next day, is an introduction to the primary components of managed travel and has been structured and formatted to suit the needs of Asia-Pacific based travel professionals.

"This year’s 'Curtain Raiser' is primed as the opening act to set the frame of mind for attendees facing an ever-challenging business environment," said Tan. "The three-part opener will kick off with an interactive on-the-spot poll followed by two keynote addresses on different but insightful perspectives of ‘happiness’ or ‘motivation’, a key to performance for all organisations in the MICE and corporate travel industries.

"We are featuring not one, but two acclaimed speakers," said Tan, "namely Andrew Matthews, international author/speaker from Australia and Hans Lerch, industry veteran and former chief executive of Kuoni Holding and SR Technics Group from Switzerland.

Contact name: TTG Asia Media Pte Ltd

Contact email: itcma@ttgasia.com