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Jack Phillips to Teach Event ROI in Brussels

Jul 29, 2008

Jack Phillips is the undisputed world leading expert in ROI measurement, also recognised in the meetings and events industry in the US as one of the 25 most influential leaders.

This is the second time Dr. Phillips is brought to Europe by European Event ROI Institute to teach meeting planners the ROI Methodology and all the tools and techniques that have been successfully applied for ROI measurement in a number of industries during the past 25 years and the subject of nearly 50 books written or edited by Jack Phillips.

The 5-days course is the first step towards certification as a ROI Professional, a designation enjoyed by more than 2000 worldwide. “There is still sceptisism to the ROI methodology among European meeting planners and event agencies” says Dr. Elling Hamso of European Event ROI Institute, “but the doubts rarely survive a thorough introduction to the methodology and the realisation that it is as much a methodology for planning better events as it is a procedure for measurement. Another revelation to most planners is also the fact that it is not only, or even primarily, a method for measuring financial ROI, the methodology covers evaluations at different levels, applicable to most events.”

More information about the ROI certification course is available on www.eventroi.org.



Paid PR create by: European Event ROI Institute
Phone: +47 90 12 24 18