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Countdown to Asia Luxury Travel Market 2008 in Shanghai

Jun 01, 2008

The unique appointment system designed for ALTM is now 'live' and buyers and exhibitors are in the process of pre-arranging meetings via a link on the show's website www.altm.com.cn.The pre-scheduled appointment system enables attendees to study the profile of companies online and choose 60 people they wish to meet. This unique “matchmaking” system takes out the ad-hoc, timewasting element normally associated with trade shows and ensures that both VIP Buyers and exhibitors see the people they wish to meet, thereby gaining maximum benefit from the show.

Jay Martens, ALTM's event director said: “The launch of our appointment system went smoothly and is one of the key elements of the show that differentiates us from run of the mill tradeshows. Ensuring our attendees meet as many of the companies that are of particular interest delivers them the best results and keeps people returning year after year.”

Demand for attendance at the show continued strongly throughout April, and although only in its second year ALTM is now 100% larger than it was in 2007. New exhibitors who signed up in April included Antarctic Logistics & Expeditions LLC, Azamara and Celebrity Cruises, Carey International, Fancourt, Levi Spirit, Maison de la France, Mexico City Tourism Ministry, Sofitel Buenos Aires, Sportsworld, Star Travel DMC, Sun Resorts, The Rocco Forte Collection, The Sherwood Taipei, Turks & Caicos Tourism, Villas & Suites of Nexus Resort Karambunai and Vivaterra S.A.

Kempinski Hotels, also new to exhibit in 2008, sees ALTM as an important platform to reach an increasingly important market segment; the Asia Pacific luxury traveller. “The Asia Pacific Region is becoming more and more important to Kempinski and we see a tremendous potential for our expanding portfolio,” said Christian Renz, Vice President Global Sales of Kempinski Hotels. “Not only are our new Asian hotels and soon to open Tangula Luxury Train benefiting from this region; but also our new hotels in Europe, the Middle East and Africa. We see ALTM as a very professional platform to showcase the standing of Kempinski in the luxury travel market and are looking forward to the show.”

Mark Allvey, Global Sales Director of The Rocco Forte Collection similarly enthuses that for a company experiencing much growth, the Asia Pacific market is becoming increasingly important. “ALTM is the perfect way to raise our brand profile and create relationships with high potential audiences who, up to now, have known very little about our luxury brand. With recent openings in Berlin, Munich and Geneva and new openings in Prague, Marrakesh, Sicily, Abu Dhabi and Jeddah, we have much to talk about and see ALTM as the perfect platform.” Buyers have continued to sign up for ALTM throughout April, with the number of hosted buyers this year increased in line with the growth in the number of exhibitors.

VIP Buyer Susette van der Linden, Regional Director - Australia/NZ for HelmsBriscoe International, says: “Asia Pacific is a growing region for HelmsBriscoe and as we build strength and grow in this region it is important that we provide the best information possible to our high-end clients around the world. The Asia Luxury Travel Market (ALTM) allows us to research properties in a focused and most time efficient manner as well as developing the relationships with suppliers all the while ensuring our continued success.”

ALTM is organised by Reed Travel Exhibitions.

Contact name: Grebstad Hicks Communications

Contact email: amber.hinde@ghcasia.com