MICE-Contact

Internet is the fastest mode of communication. We use our global advertising expertise and make the targeted professionals aware of your product in less time than any other medium. 24 Hours & 365 Days!

The potential of the global meetings, incentives, conventions and exhibitions (MICE) industry is evident. Statistic indicate a total of 400,000 conferences and exhibitions are organised worldwide every year, at the total outlay of USD 280 billion. (Source: International Congress and Convention Association, ICCA)

MICE-Contact is a online magazine, tailored to the information needs of travel professionals. MICE-Contact reports compactly and competently about events, analysis and comments developments in the travel trade and shows trends. MICE-Contact: The leading business travel magazine worldwide, news every day.

Fact Sheet, July 2010

Readership and Circulation

Website traffic global distribution (187 countries)

Europe / UK (including Eastern Europe and Russia): 46% of page views
Asia / Australia (including China and India): 28.0% of page views
USA / Canada / Mexico / Latin America: 9% of page views
Middle East / Africa: 11% of page views
Other Countries: 6% of page views

Average visit-length is 12 minutes.

Newsletter “MICE Business News”

Readers by Geographic Regions

Europe: 42%
Eastern Europe: 13%
Asia-Pacific: 12%
USA: 4%
Germany: 12%
Middle East: 4%
Africa: 2%
Russia: 2%
Australien: 2%
China: 3%
Other: 4%

Readers by Sectors

MICE & Meeting Planners: 31%
Executives & Decision Makers / Industry: 27%
Travel Agencies: 18%
Marketing/PR: 5%
Journalists: 4%
DMC's: 4%
PCO's: 2%
Hotels: 3%
Int. Associations: 2%
Airlines: 1%
Other: 3%

Decision Making Responsibilities

Final Decision Makers 41%
Recommenders 31%
Both 28%

Decision Making (Final decision or Recommend)

Meetings 60%
Incentive Travel 57%
Corporate Events 47%
International Congresses 41%

Registrants Use of International Regions for MICE Programs

Europe 68%
Asia-Pacific 46%
Middle East 24%
Africa 25%
Caribbean/Mexico/Latin America 27%
USA/Canada 66%

Estimated to reach 346,400 travel trade personnel each month.

Newsletter Circulation: Every week.

Format: The newsletter is sent in text format to avoid spam filters and to assure an extremely high opening rate.

Subscription: The weekly "MICE-Business News" Newsletter is distributed free of charge. The subscriber base is growing strongly.

Media Support: MICE-Contact supports several international travel & tourism exhibitions and business travel service companies worldwide. MICE-Contact is also frequently invited as a member of the hosted press to cover key industry events around the world.

How do readers rate MICE-Contact?

92% of readers rated MICE-Contact as Very Helpful in their business

96% say: "MICE-Contact can be recommended"

94% say: "MICE-Contact delivers important and professionally competent information"

92% of readers rated MICE-Contact as Very Helpful in their business

Please send us your feedback at: info(at)mice-contact.com

(Anonymous entries will not be published!)

Copyright

MICE-Contact.com and the MICE-Contact logo are registered trademarks of Meeting Consult International in Germany and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.